Fraym Rebrand
Fraym outgrew the startup stage and needed a brand that could communicate its mission and services more clearly.
As part of my ongoing work with Fraym, I’ve guided them through a rebrand and marketing material redesign. When they partnered with a digital agency to create a new website, I handled creative direction and asset production to meet the launch date.
Services: Logo design, brand design & suite, website creative direction, illustration, storyboards, map styling, project management, photography direction
Finding the right personality for a brand takes lots of honest communication. The creative direction for Fraym developed organically during an immersive relationship with the team.
As an integral part of Fraym’s identity and services, map styling was included in the rebrand process. New standards keep maps consistent and legible across platforms, while maintaining information accuracy.
