Strategic brand systems built with future growth in mind so you won’t find yourself redoing the work in a year.

Strategic brand systems built with future growth in mind so you won’t find yourself redoing the work in a year.

Strategic brand systems built with future growth in mind so you won’t find yourself redoing the work in a year.

Fraym

Branding

Creative Direction

UX/UI Design

Illustration

Fraym

Branding

Creative Direction

UX/UI Design

Illustration

  • Fraym brand guide lay-flats
  • Fraym wire flows
  • Fraym website layouts
  • Fraym brand guide lay-flats
  • Fraym wire flows
  • Fraym website layouts

Dustin Homer

CEO
Fraym

Rachel is fantastic at boiling down complicated ideas to create compelling visuals and brand assets. She’s an all-around A-player who has had a big impact on many parts of our business, from product design to marketing to internal comms.

Dustin Homer

CEO
Fraym

Rachel is fantastic at boiling down complicated ideas to create compelling visuals and brand assets. She’s an all-around A-player who has had a big impact on many parts of our business, from product design to marketing to internal comms.

Dustin Homer

CEO
Fraym

Rachel is fantastic at boiling down complicated ideas to create compelling visuals and brand assets. She’s an all-around A-player who has had a big impact on many parts of our business, from product design to marketing to internal comms.

FemmeFactor

Chief Creative Officer

Branding

Product Design

Illustration

FemmeFactor

Chief Creative Officer

Branding

Product Design

Illustration

  • Fraym brand guide lay-flats
  • Fraym brand guide lay-flats
  • FemmeFactor social posts
  • FemmeFactor brand illustration
  • FemmeFactor brand palette
  • Fraym brand guide lay-flats
  • Fraym brand guide lay-flats
  • FemmeFactor social posts
  • FemmeFactor brand illustration
  • FemmeFactor brand palette

Rachael Mandell

CEO & Co-Founder
FemmeFactor

Rachel consistently delivers brand systems that are both beautiful and functional. She has a rare ability to communicate across all levels of an organization—from junior staff to the boardroom—with clarity and confidence. When the stakes are high, Rachel is who you want on your team.

Rachael Mandell

CEO & Co-Founder
FemmeFactor

Rachel consistently delivers brand systems that are both beautiful and functional. She has a rare ability to communicate across all levels of an organization—from junior staff to the boardroom—with clarity and confidence. When the stakes are high, Rachel is who you want on your team.

Rachael Mandell

CEO & Co-Founder
FemmeFactor

Rachel consistently delivers brand systems that are both beautiful and functional. She has a rare ability to communicate across all levels of an organization—from junior staff to the boardroom—with clarity and confidence. When the stakes are high, Rachel is who you want on your team.

Cystic Fibrosis Foundation

Design

Art Direction

Illustration

Cystic Fibrosis Foundation

Design

Art Direction

Illustration

  • CFF storyboard samples
  • CFF clinical trials poster set
  • CFF storyboard samples
  • CFF clinical trials poster set

American Psychological Association

Design

Art Direction

Illustration

American Psychological Association

Design

Art Direction

Illustration

  • APA Good Practice Magazine lay flats
  • APA Good Practice editorial layout
  • APA Practice Leadership Conference lay flats
  • APA Practice Leadership Conference lay flats
  • APA Good Practice Magazine lay flats
  • APA Good Practice editorial layout
  • APA Practice Leadership Conference lay flats
  • APA Practice Leadership Conference lay flats

Personal Projects

Unpaid

Just for fun

Ongoing

Personal Projects

Unpaid

Just for fun

Ongoing

Creative Ecosystem
Curriculum

Creative Ecosystem
Curriculum

Creative Ecosystem
Curriculum

Coming Soon

Rachel is an independent, cross-functional designer based just outside of DC. More info.

© Rachel Semenov

© Rachel Semenov

© Rachel Semenov